Major Mixed Use Development Incorporating a 5-Star Hotel, Hervey Bay Sheraton
A $450-million project from hotel giant Marriott International has been greenlit by a southern Queensland council.
The Sheraton luxury resort on the Hervey Bay Esplanade was conditionally approved at a meeting of Fraser Coast Regional Council on July 24
- Basis of Report
- Statement
- 3D Model Methodolgy
- Camera Methodology
- Digital Rendering
- Digital Compositing
- Advice Relied On
- Supporting Files
- Technical Details
- Disclaimer
I, Timothy John Kirkhope, am employed by VizImpact, working under contract for Metaluxe.
For the past 23 years, I have worked in the design industry in Australia and the UK across commercial architecture, housing, product design, and FMCG.
My architectural projects have spanned a wide range of large-scale mixed-use developments, masterplans, public spaces, infrastructure, and community projects. The majority of my career in architectural visualisation has involved the design, development, and planning of applications.
I have also been involved in industrial design, interior, landscape, urban, and environmental design projects. This has given me a thorough understanding of an integrated development process. My experience prior to the industry’s adoption of 3D technologies allowed me to play a more integral role within many different design teams.
For the majority of this time I have created photorealistic visualisations and supported development and documentation. This includes real-time interactive environments, 360° imagery and animation, photogrammetry scene production, and static or animated photomontages for visual impact assessments.
My design and development experience includes work for major practices such as Bates Smart, Hassell, ARM Architecture, Woods Bagot, Aesop, Unispace, and EPC Pacific, as well as many medium and small design teams and businesses.
Photomontage is a technique that integrates images of a potential development site with 3D renders to create a photo-realistic representation. Cutting-edge software and technology are utilized to produce realistic images that depict the development within its actual context.
I, Timothy Kirkhope, was commissioned by Metaluxe to create photomontages of the proposed development from six locations identified by the Co-Respondents’ experts, to support their analysis and reporting. The vantage point locations selected by these experts are detailed in Section 6, Appendix 2 - Plans & Montages.
Additionally, the Appellants’ expert Dean Butcher requested further photomontages from four extra viewpoints (VPG-VPJ). 3.4. A subsequent request was made for a second set of photomontages that incorporated the revised architectural proposal for the development. These secondary photomontages are referred to as ‘Revised Architecturals’ in Section 6, Appendix 2 - Plans & Montages.
The process used to create the photomontages and represent the approved development within its surroundings is outlined below:
a. Site visits were conducted on June 8 and July 25, 2022, to capture the necessary photographs. Draft images were taken from various locations requested by the Co-Respondents’ experts, using multiple focal lengths of 35mm, 50mm, for their review and selection.
b. All photographs were captured at my eye level (1.75m).
c. The experts reviewed the draft photo collection and chose the images that best supported their perspectives for reporting. d. Photographs were taken with a Canon RP camera (full-frame 36 x 24mm sensor) equipped with a 50mm lens. The photographic images were imported into Photoshop, where various reference control points from nearby buildings and features were selected. The photographs were overlaid with sequentially numbered reference points, which were then provided to the surveyor
Camera setup and rendering procedures take place within 3D Studio Max 2022 and Mirrored in Unreal Engine 5, to produce the final renderings for the photomontages.
Cameras were configured using the camera match utility, utilizing control point data supplied by the surveyor and reference imagery to assist the on-site survey team. Control points were aligned with the markers in the reference images, allowing the 3D model to be repositioned to match both the reference photograph and the actual site imagery.
The scene was lit using HDRI imagery taken on-site to create an authentic background and lighting simulation. This technique effectively positions the sun based on the project's location, time of day, and time of year, ensuring a realistic representation.
The 3D model was rendered with precise materials and shaders to achieve a realistic depiction of the final finishes. Shaders were designed for all building surfaces, including glass, concrete, steel, and 3D vegetation. These finishes were crafted based on the information and color palettes outlined in the Development Approval.
Digital renderings were imported into Photoshop v23.4.1 for compositing with vantage point photographs. The renderings of the proposed development were overlaid onto these photographs, with any unnecessary foreground elements removed from the base images.
A review was conducted of existing vegetation slated for removal as part of the development; this vegetation was digitally removed from the photographs. Additionally, any proposed landscaping not included during the 3D rendering phase was added in post-production to ensure accuracy.
Below is a list of url links to the documents specified in
The technical details for the project, as well as each of the vantage points, are outlined below. Details include camera configuration and accuracy levels for the project as a whole and each perspective point.
Project Specific Information:
For all photography
Make and model of camera, and its sensor format
Canon EOS RP, Full Frame (36 x 24mm) w/ 24 -105mm lens.
Method to establish the camera location (e.g., handheld GPS/GNSS, GPS/RTK GPS, survey point, visual reference)
Survey Point
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Experience and Qualifications
Timothy Kirkhope
Senior Architectural Visualiser / Publisher
E. tim@vizimpact.com.au
M. +61 451 119 669
Kardinia International College
Completed Y12 VCE in 1999
Achievements.
1999 TER score of 86.9
1999 Study score of 50/50 Victoria Premier Award for Graphic Design
RMIT University Melbourne
• Product Design Diploma of Arts February 2000 - November 2003
Course Subjects
• Computer-aided design • Materials design • Industrial engineering • Drawing • Graphic arts • Human engineering • Production management • Manufacturing processes • Theory of design practice • Materials standards • Modelling • Plastics Design • Product design • Production engineering
Work experience placement with RMIT resulted in full time position offered at Buzz Products Richmond/Abbotsford - November 2003• Texturing • Modelling • Rendering • Animation • Network Rendering • 360 Virtual Reality • Interactive Media • Realtime Environments • User Interface • User Experience • Cross Platform Publishing • App Store Publications • Vehicle and Character Physics • Environmental Lighting • Weather and Atmospherics
• Conceptual Design • Sketching • 2D Illustration
• 3D Architecture • Building Design • Product Design • Commercial Architectural Visualisation • Masterplan • Landscape and Urban Visualisation
• Graphic Design & Presentation • Corporate Identity
METALUXE October 2022 – October 2024
https://www.metaluxe.com.au/
ART DIRECTOR
Key Activities
Utilise the Unreal Engine toolset to produce high resolution imagery and large scale environments suitable for architectural image and video publication.
Scale project size and complexity with the best practices for optimisation. Assess limitations and opportunities in rendering speed, resource, and cost.
Understand how the business services can be smoothly integrated into exsisting platforms for property developers and marketing channels. Effectively use a still images to translate into animated visualisations.
Explore the effect of online digital content and viewer engagement, develop immersive visualisations, and communicate new approaches to the team to help manage and present their work effectively.
Publish online content including stills, video, VR, interactive or executables.
Managing scene creation of masterplan for architecture and natural environment. Monitor server, software or hardware limitations in order to maintain quality, initialisation speeds and playback frame rate.
ARM ARCHITECTURE MELBOURNE January 2018 – October 2022
https://armarchitecture.com.au/
SENIOR ARCHITECTURAL VISUALISER
Key Activities
Ensure all images and animations are consistent, stylish and appropriate. Collate all material into a coherent presentation in various formats.
Communicate clear visions for design competitions for the creative arts, theatres and museums.
Ensure the presentation quality, standards and coherency across various design information.
Encourage and leverage creative talent from architects and designers for presentations. Train and mentor where necessary to adhere to excellent standards in visualisation and communication.
Create compelling visuals that communicate design concepts through different stages of commercial projects. Collaborate with a range of designers and technicians internally and externally.
CRONE PARTNERS MELBOURNE Architects January 2014 – January 2015
http://crone.com.au/
Building Design and Visualization
Key Activities
Translating and interpreting architectural concepts in into a resolved 3d building design concepts.
Solve complex problems while working under engineering and budget limitations.
Manage the presentation content and collateral for design tenders and competitions.
3d visualization, real-time and 3d fly-through.
BATESSMART Architects September 2010- June 2013
https://www.batessmart.com/
3D VISUALISER
Key Activities
Construct Computer Aided Design (CAD) illustrations and animations for presentation.
Participate in the presentation of design proposals.
Work directly with architects, interior designers and landscape architects.
Create accurate 3D modelling, lighting and material studies from design information including images, architectural plans, rough sketches or real life objects.
Enhancing imagery in Photoshop
Create 3D fly-through animations.
Achievements
- Involvement in the successful bids in Docklands, Chadstone, Melbourne CBD, Queensland and Singapore
- Developed a non-destructive 3D visualisation work flow using Photoshop and After Effects.
HASSELL DESIGN STUDIO October 2008 - September 2010
http://www.hassellstudio.com/
3D VISUALISER
Collaborate with the design team and relevant disciplines across the office to prepare and present design proposals using Computer Generated Images (CGI) to resolve functional, environmental and aesthetic requirements.
To have the ability to produce photo-realistic images as well as possess artistic abilities that enable the production of evocative images and quick 3D studies from relatively unresolved design information.
Achievements
Involvement in the successful bids for Dandenong ATO, Bendigo and Adelaide Bank, University of Queensland’s AEB.
TIME DEVELOPMENTS (TIME 2000) July 2007 – October 2008
DESIGN AND MARKETING
Primary Objective
- Using standard 20ft and 40ft modular sized units, explore stylistic approaches for adoption into 22 sectors including mining, military, eco-tourism, aged care, medium to high density residential.
- Develop a Corporate Identification for the project venture.
- Design and develop websites, brochures and promotional DVDs capital raising.
CONTRACTS July 2006 – July 2007 London, UK.
Clients
Faulkner browns & Chong Partners (UK)
Bradley Dyer Group http://www.bradleydyer.com/ (UK)
Korner Skin Care (UK)
BUZZ PRODUCTS June 2003 - July 2006
http://www.buzzproducts.com/
PRODUCT DEVELOPMENT
Buzz Products is a company based in Abbotsford offering complete product solutions for custom design premiums in FMCG, Airline, Cosmetics, Fast food, Alcohol, Clothing and Apparel.
Primary Objective
Design, develop, and improve new or existing products and direct the building and testing of prototypes.
Key Activities
- Research and report product standards to provide testing, Inspection and Certification for new products
- Liaise with clients in the product development stage and present design information at relevant stages.
- Create 3d presentations for competitions and project presentations.
- Generate manufacturing specifications for sample production.
3D Visualisation Enhance3D, EVOTR PTY LTD January 2015 - 2018
CLIENT PROJECT
Crone Architects 295 City Rd, 1-9 Sackville St, 150 Lonsdale, 281 Springvale Rd, 230 Sussex St, Espace Middle Park, ANMF Melbourne, Lindfield, 175 Liverpool Street, Manningham St Parkville.
Beulah International GardenHill Doncaster
Aesop Store counters and shops, Melbourne, Sydney, South Korea, Japan, NZ
Unispace Melb/Sydney head office, UBS Melb/Sydney, HP Adelaide, Coles Melb Office, Dexus, General Electric, Biogen, Simplot Pilot, ISPT, Autodesk, Homebush, Celgene,
WoodsBaggot Bayan Apartments
EPC Pacific Port Adelaide GSO, Port Adelaide Waterfront
Fender Katsilidis Glenwavery Mixed Use
PGOC Epping Shopping Center /
Maike Design Studio Merville resi
Eugene Cheah Concept Design
Fiona Barker Design NewBay
AUSSIE4X4
Reaching top charts in 2019. No. 6 All Free Games, Apple Appstore and Google Playstore.
Aussie4x4 is an open-world vehicle simulation on mobile. Sourcing and expanding required skill base at different stages of development, publication and other source control, player progress backup and other server requirements.
TRAXWORLD
Experiential Project in EARLY ACCESS, Published on Steam
TraxWorld is an open-world third-person game crossed with an off-road vehicle sim. Exit vehicles in 3rd person, use character tools, collect items to sell from the pouch or collect your machines in the vehicle inventory.. Read more in store page
CLIENT - PROJECT
Stockland Sunshine Coast - Aura Peoples Place
Wellington Council - The Wedge Performing Arts Centre
MAB Docklands - New Quay Lot14
Arts Center Melbourne - Sidney Myer Music Bowl
City of Gold Coast - Home of the Arts Brisbane
Vic School Building Authority - North Melbourne Hill Primary
Geelong Arts Center - Geelong Performing Arts Centre
RMIT - One Operations New Home
NGĀ KAKANO A RĒHIA - The Aotea Studios
Reshape - Caulfeild Village Precinct
National Museum Australia - Gallery Works Seaplane Port Upgrade
The GPT Group - Melbourne Central Building and Rooftop
Footscray Community Arts - Business Case Study
Wagga Wagga Civic Centre - Concept Theatre Masterplan
AFL - Marvel Stadium Upgrade
CDU Darwin - CBD Education Precinct
Queensland Government - Australian War Memorial Redevelopment Program
QLD Performing Arts Centre - Theatre Concept Presentation
Macquarie Park Masterplan - Proposed Redevelopment and Mixed-Use Development
Vicinity Centres - Box Hill Vicinity Site Development Masterplan
Flinders St Station Upgrade - Concourse East Redevelopment
Vicinity Centres - Bankstown Shopping Centre Masterplan Competition
Brisbane City - Woolloongabba Precinct renewal strategy competition
Pace Development Group - The Darley Flemington RaceCourse Luxury Residences
Victor Harbor - Arts and Culture Centre
Victoria Arts Precinct - National Gallery Victoria Contemporary Design
Adelaide Riverbank Precinct - Festival Plaza Redevelopment
408 – 412 Esplanade Torquay Hervey Bay
THE SITE AND SURROUNDING VISUAL CONTEXT
The following description of the visual baseline outlines the visual characteristics of the Subject
Sites and surrounds.
Subject Site
Location of Subject Site
Existing built form at 410-411 the Esplanade The Subject Site is located at 408-412 Esplanade, Hervey Bay. More specifically this relates to Lots 59, 60, 61, 62, 63 & 64 RP 35211. The Subject Site has an area of 12,145 sqm and has a frontage to the Esplanade as well as Freshwater Street to the south. The site proposes an aggregation of 6 existing lots. The Subject Site is generally flat with no localised undulations.
Location of Subject Site
Vegetation on the Subject Site is generally sparse with scattered specimens consisting of palms and subtropical trees positioned in and around the existing built form. The remainder of the external areas consist of turf and small areas of shrubs and groundcovers surrounding the built form and external elements on the Subject Site.
Existing built form at 412 the Esplanade visible from Freshwater Street
To the west of the Subject Site, a mix of 1-3 storey high built form is present with either a residential, retail or commercial character. Whilst the building height in the local area is generally consistent at between 1 and 3 stories, there are a series of higher residential, resort-style buildings emerging to the west of the Subject Site that have heights up to 6 storeys. These buildings include ‘White Crest Apartments’, ‘Riviera Resort’, ‘The Bay Apartments’ and ‘Saphire’ further west. To the east of the Subject Site along the Esplanade, the built form is typically up to 3 stories however, the majority of the residential and commercial built form is predominantly 2 stories. The commercial built form continues up to Fraser Street at which point built form along the Esplanade towards the east transitions to be mostly residential.
Existing built form at 410-411 the Esplanade
The site is currently improved by existing buildings which are: a) 408 and 409 Esplanade: 2 storey units/ multiple dwellings with vehicle and parking access is via Freshwater Street. The built form has pitched roofing and is setback from the front boundary. The built form is set amongst sparse, subtropical landscaping and has a planted screen adjoining Freshwater Street; b) 410 and 411 Esplanade: 1 - 2 storey short term accommodation complex and a nightclub (not operational), positioned closed to the Esplanade boundary frontage. There is no visible landscaping from the Esplanade, and the Freshwater Street frontage has buildings along part of the boundary and a large mango tree also located along this frontage; and c) 412 Esplanade: 2 storey backpacker/short term accommodation complex. The built form is setback from the Esplanade with open grass areas and sparse landscaping. From Freshwater Street, the 1 - 2 storey built form is located back from the street and surrounding a central internal vehicle parking and access area. No landscaping of significance is visible from this viewpoint. From Freshwater Street, the Subject Site presents as 1-2 storey built forms, ranging in setback from the boundary. The residential character of the built form and fencing elements are the predominant elements along this frontage.
Existing built form at 410-411 the Esplanade
To the south of the Subject Site, built form is predominantly residential in character and consists of a broad mix of detached and multiple dwellings.
Surrounding Context
The Esplanade viewing west, east of the Subject Site
The streetscape along the Esplanade, has 2 distinct elements: the built form edge and the park edge. The built form edge is characterised by an activated verge adjoining the built form as described in section 5.2.2.1. The verge pavement has a range of treatments and finishes that result from the diversity of tourist, retail and resort uses and generally demonstrate little consistency. The verge width along the southern side of the Esplanade varies and is typically narrow adjoining residential uses and wider to the frontage of commercial and retail uses. The furniture and signage have some consistency adjoining the retail and commercial uses but overall the area lacks a cohesive streetscape theme along the Esplanade.
The Esplanade viewing west along the Esplanade, east of the Subject Site
Vegetation within the streetscape of the Esplanade has limited consistency and theming along the southern edge of the Esplanade, with the main vegetated character being informed buy the Esplanade park on the northern side. Apart from a limited number of street trees adjacent the commercial and retail uses (Tuckeroo - Cupaniopsis anacardoides), other vegetation of note is located within properties and has a diverse range of appearances and levels of quality.
Torquay Beach viewing west
The broader contextual setting within the Coral Sea and the Fraser Coast is particularly important to the character of Hervey Bay and the local area of the Subject Site. Whilst much of the local urban setting is focused on the Esplanade, adjoining parkland areas and the mainland character of Hervey Bay, the ‘aquatic’ or bayside setting against the backdrop of the Coral Sea is particularly important when viewed within the context of the local beaches adjacent the Esplanade park. The coastal seascape setting of the Coral Sea is the most identifiable feature of the local area, and the vegetated parkland is a natural, yet defined edge to this area.
Corner of the Esplanade and Bideford Street viewing south
Visible infrastructure within the context of the Subject Site is limited to roads, aboveground services (power), and open drainage to the south of the Subject Site. Overhead power is typically visible but not prominent within the local area. The local area has a network of roads that have a moderate to high level of visibility and play an important role in the character of the local area. The Esplanade and Boat Harbour Drive (to the south of the Subject Site) are the 2 most prominent streets with highly visible traffic movement, however Torquay Terrace, Bideford Street, Freshwater Street and Tavistock Street also contribute to the visual prominence of streets in the local area.
Torquay Jetty viewing southeast towards the Subject Site
The visual context includes the following elements which contribute to the local character of thearea: a) Built Form; b) Streetscape; c) Vegetation; d) Open Space; e) Infrastructure; and f) Waterbodies
The Esplanade viewing west, located east of the Subject Site
The visual context of the Subject Site can be defined as an area from the waters edge (Coral Sea) to the north of the Subject Site up to Torquay Terrace to the south. Whilst the Esplanade is the primary frontage characterised by a diversity of different uses, the Subject Site also has a residential context off Freshwater Street that is limited to low and medium density residential dwellings along with linear open space areas.
Surrounding vegetation
Whilst the type of vegetation along the Esplanade parkland is predominantly native or endemic, there are scattered specimen trees and shrubs that are exotic (non-native). These are present mostly within the context of the urban/ developed areas south of the Esplanade where a mix of scattered exotic palms, trees and shrubs coexist with the native specimens scattered amongst private lots and within public realm areas.
Beach access
Overall vegetation in the area is typical of a coastal sub-tropical location, with a number of local resort developments in particular demonstrate a range of exotic palm tree planting.
Surrounding vegetation
The vegetated edge of the Esplanade is visible from both marine and mainland locations, and in many cases forming a visual edge between the Coral Sea and the adjacent urban areas. Whilst visible as a ‘green edge’, this area is activated primarily by pedestrian usage, but to a lesser extent also by vehicular and parking uses associated with specific locations such as the Hervey BaySailing Club. The Subject Site is located opposite to the Esplanade parkland areas adjoining Torquay Beach. These include Nielsens Park and Bill Fraser Park. In the vicinity of the Subject Site, this linear parkland has a range of established landscapes including open parkland areas, mature vegetation (canopy and shrub planting), community facilities and civic paths and plaza spaces. Some areas are densely vegetated allow only limited visibility through to Torquay Beach. Other more open areas have recreation spaces, parking areas and community facilities that are enclosed by vegetation around the edges. Whilst the range of plant species along the Esplanade parkland is diverse, there is a predominance of native tree species which reinforce a natural coastal character, typical of the area. Access points to Torquay Beach are typically limited to key locations and usually accompanied by path entrances, parking areas, community facilities or key park focal areas. The width of the park varies from under 20m to over 80m wide, and whilst its character varies as a result of the elements highlighted above, it is typically characterised by its moderate to heavily vegetated appearance along the urban edge of the Esplanade.
Foreshore access
The width of the parkland area and density of vegetation cover appears at its greatest in the vicinity of the Subject Site. This is demonstrated in the limited visibility of Torquay Beach when viewed from the Subject Site as a result of the dense vegetation between it and the beach area.
Foreshore access
The character of the local setting is strongly defined by 3 major elements: a) the seascape of the Coral Sea which includes the adjoining beaches (Torquay Beach); b) the landscape of the Esplanade parklands; and c) the built form edge along the southern side of the Esplanade. Given its high scenic values, the seascape setting of the Coral Sea is perhaps the most prominent character type in the local area. Its character is predominantly the seascape and the coastal edges of the Coral Sea which include Torquay and Scarness Beaches. The tourist focus of the location, prominent vantage points such as Point Vernon, Urangun Pier (and to a lesser degree K’Gari due to its distance from the site of approximately 15km), and visual extents of the seascape make these elements the most prominent within the local setting.
DESCRIPTION OF THE PROPOSED DEVELOPMENT
THE PROPOSED BUILDING PHOTOMONTAGES
The montages and animations also showed what the proposed development will look like with future construction completed in the surrounding context. Refer to the methodology tab in the above information.
Downloadable PDF
EXPLORING HERVEY BAY – Fraser Coast Regional Council
HISTORICAL APPROVALS
To assist with the approval process VizImpact obtained the plans for the previously approved buildings within the region. The team created accurate 3D models from submitted plans and detailed photomontages from photos captured on-site. This shows a direct comparison of past council-approved buildings to the current proposal. Although these didn’t make it to construction, the comparisons showed the previous approvals were comparative in terms of overall visual impact.
Street-level photography with past approved buildings and other key viewpoint locations..
Historical Approvals
Urangan Pier looking South
Ground level photo taken over Boat Habour Dr looking west towards Urangan
Ground level photo taken over Boat Habour Dr looking west towards Urangan
Miller St Urangan - Looking Sth East
Miller St Urangan - Looking Nth West
Ground photo photo taken at Main St roundabout looking West towards Pialba
Aerial Drone photo taken over Boat Habour Dr looking west towards Urangan
Aerial Drone photo taken over the ocean looking West towards Pialba
PHOTOGRAMMETRY FOR LARGE-SCALE ANIMATION
Combining photogrammetry data with real-world photos and animations gives a detailed and accurate representation of what the finished suburbs may look like at any scale. This is especially important for large developments across multiple locations, where it can be difficult to get an accurate sense of scale from traditional 3D rendering.
URANGAN PIER HERVEY BAY
The photomontage showing the entire coastline with all past approvals and current proposals with the prominent location of the pier is shown in the foreground. This was the most appropriate view of Hervey Bay when considering the visual impact of all developments from Urangan, Pilbara to Torquay.
Aerial Drone Photomontage
Eye level Pier 1
Eye level Pier 2
Eye level Pier 3
Further locations were added to the photomontages along the pier at eye level.
THE FUTURE OF THE ESPLANADE, TORQUAY, HERVEY BAY.
Ultimately, 3D photomontages offer a valuable way to assess the feasibility of a development project and its potential impact on the surrounding community. Further studies show potential future developments in the surrounding context would combine with the proposed building. These studies were based on previously approved heights and building setbacks.
KEY DESIGN VISUALS
3D architectural renderings can provide a more realistic insight into the finished product, giving residents a better idea of what to expect.
The main entry area is defined by a spire on the building which connects the podium level to the ground, providing a sense of drama appropriate to establish a strong sense of arrival.
A ground-floor landscape response in this location works with the spire, providing vertical green treatment through tall trees extending into the spire void, while planters integrated at each level maintain planting through trellis opportunity.
Below the spire an informal performance space extends this drama into the ground plane, strengthening an arrival experience suitable for this development and appropriate for this location.